An Overview Of Music On Hold
On hold music or music on hold (MOH) is the music used in on hold marketing. Phone advertising, as the words suggests, is advertising done whilst callers are on hold. MOH systems are included into telephone systems which are designed for businesses through audio jacks on the telephone equipment that are labeled 'MOH'. The music is essential because it will pass a message about your company across (like reminding your customers about available referral programs and cross-promoting the products/services available) and because it will keep callers glued to the phone until someone is available to serve them.
The on hold music could be customized. The customized music could endorse new product lines, it could motivate customers to act, it could highlight your strengths and specialties (like awards and accreditations), it could advertise your website and its unique features, and it could thank the callers for holding and assure them that someone will serve them soon.
The on hold music could be from the radio. You could play music from your local radio station through the MOH jack. You however must know that re-broadcasting radio music is unauthorized and you could pay a penalty of as much as $1,500. The greatest demerit of radio on hold music is that there is no control over the music that will be broadcasted. Some of the music played could be unpleasant to the callers, it will be disrupted by commercial breaks, and you could even have advertisements that promote your competitors.
You could get your on hold marketing music from commercial CDs and MP3s. This source of music is advantageous in that you will have control over what is played, but you first need to secure permission to play the songs from the mechanical copyright owner and the title copyright owner.
You could make use of stock MOH CDs for your phone advertising. These could turn up with or without voice-overs like 'your call is important to us'. Music from such CDs is beneficial in that you will pass a message across, but it is often common since it is not customized for individual businesses. You could get custom-designed MOH from firms associated with on hold marketing. This form of music is advantageous in that you get to control the music style and content, you could include your message in the music, and you will not have copyright problems. Yet another option is online on hold. All that you have to do is connect to the Internet and acquire automatic content updates.
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