Apple's Secret Plan For Mobile Marketing: A Giant Change On Traditional Publicity System
Computer giant Apple has made a few moves in the last a few months (together with growth in the iphone apps market space) which includes a well-kept secret interest in mobile publicity. Apple filed a patent application a few months ago that came to the focus among the public. The contents of that patent application point to a possible alteration in the method that Apple could cash in on its products-both hardware and software, the software naturally is straightly related to iphone applications which have become so popular nowadays. The facts of the patent state what Apple named as 'enforcement routine' program which implies that the company will integrate publicity into its hardware and software that clients simply can't jump over.
The patent also states the fact that clients would have to confirm that they've either seen or listened to an advertisement before being able to get into the functionality features of the hardware. For example, customer couldn't use their iPod until they've watched the advertisement and then punched in a code to verify that the adverts are watched in their entirety.
The variety of hardware that Apple that is developing this software for ranges from the iPhone to the set top box TV, Apple Television, to a notebook, the iPod touch and many more. The catch is customers will need to endure a very savvy publicity strategy that ensure they're paying attention. If not, the system can just block the user from using the devices until compliance is met. The actual fact that Steve Jobs himself is noted in the Apple credit for the patent tells us that this software is not just the dream of an Apple engineer.
The implications of this kind of bold advertising move could very well rock the industry as we see the technique of opening the development of iphone 3g apps continue to fuel the number of downloadable iphone apps; which in return makes apple's mobile marketing products that a lot more attractive.
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